CASE STUDY / EDUCATION
EDUCAR A SORRIR
A project where identity had to be felt: more human, light, colourful and close to the educational world.
webcenter.pt/dev/educarasorrir/
Creating closeness without losing clarity.
The digital presence needed to speak to an education-focused audience in an accessible and memorable way. It could not feel corporate or generic; it needed personality, colour and a language that could naturally include the Edu mascot.
A digital language built around character and interaction.
We worked on composition, colour, micro-interactions and mobile adaptation so the project identity remains visible throughout the experience without making navigation heavy.
- Edu mascot integrated into the visual language
- A warmer educational colour system
- Purposeful micro-interactions
- Responsive mobile composition
- Content organised for simple reading
- Consistent identity across the experience
The result.
More presence. More intent.
The result is a website with its own voice — recognisable, approachable and flexible enough to keep evolving.
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